Through this initiative, the GSMA is helping financial services companies who are entering the mobile environment, by providing a common voice and formal business forum for business collaboration. The ethos behind the formation of the Exchange is for best practise and innovations to be highlighted and shared, both across industry and inter-industry. The Mobile Money Exchange will feature an online knowledge portal with social business networking and community functionality designed to advise and serve the interests of the mobile money industry. “Mobile Money Exchange builds on the Mobile Money Programme that the GSMA launched in 2006 and which has been a tremendous success in terms of building a global community,” said Bill Gajda, Chief Commercial Officer, GSMA. “Through the Mobile Money Exchange, fundamental principles and requirements which are not currently being met, such as fragmentation and therefore lack of ability to scale, will be addressed and the Exchange will advance, advise and serve the interests of the mobile money market.” The Mobile Money Exchange is open to any organisation and seeks to establish a broad-based stakeholder community that comprises key areas of mobile money including mPayments, mBanking, MMU (Mobile Money for the Unbanked) and MMT (Mobile Money Transfer). It will facilitate new partnerships and business models, drive thought leadership, champion innovation and knowledge transfer through engaging all elements of the mobile money industry. The Mobile Money Exchange will have an Advisory Board consisting of a select number of thought leaders to shape and develop the Exchange, working alongside discussion groups and committees who collaboratively set guidelines, standards and best practise. www.gsmworld.com