With the SIMpass™ card, which is a dual-interface SIM card with flexible antenna attached, 22 million Beijing residents may take advantage of Beijing multiple application card system (BMAC) and have their daily commute even dining and shopping more convenient and enjoyable via their mobile phone. The Beijing Municipal Administration and Communications Card Company (BMAC) manages the Beijing automatic fare collection system (AFCS), the world largest transportation card system, which started its smart card based operation on 1 April 2006. Nowadays, BMAC extends its smart card services from automatic fare collection system to other applications. It has been widely used in more than 50,000 buses, over 60,000 taxis and 2,000 businesses including the Park and Ride car parks, supermarkets, bakeries, fast-food stores, pharmacies, cinemas, parks, public telephones and many others. Forty million contactless smart cards are in circulation and the daily transactions amount to over 10 million RMB. China Unicom chose the SIMpass™ technology provided by Watchdata, which makes subscribers of China Unicom Beijing Branch experience this innovative service by simply replacing the conventional SIM card with the new SIMpass™ card. Watchdata has started its cooperation with BMAC in 2003 and provided the TimeCOS® FLY contactless card in 2009 when BMAC started migration from memory card to microprocessor smart card. Watchdata has already provided more 40 million contactless smart cards to several cities that include Shenzhen, Suzhou, Qingdao, Wuhan, Dalian, Singapore and among others. Watchdata became qualified card vendor for China Unicom in 2002 and soon ranked as its top supplier, being efficient, reliable and innovative. Based on long-term cooperation and persistent effort to optimize the product and solution, Watchdata, BMAC and China Unicom Beijing Branch collaborated to offer mobile payment solution through SIMpass™ technology. SIMpass™ has more than 2 million users in more than 20 cities and provinces of China, including Beijing, Jiangsu, Hunan, Fujian, Zhejiang and others. Recent survey shows that 95 percent of users are active and use SIMpass™ every day, 79 percent of users think SIMpass™ is more convenient than cash or credit card based payment and 50 percent of the users surveyed are very satisfied with its ease-of-use, performance and durability. www.watchdata.com