The Competition’s Commercial Track recognizes the commercial solution judged „“The Best NFC Service of the Year 2010,““ while a Research Track honours the academic organization that develops „“The Most Innovative NFC Research Project of the Year 2010.““ Three winners in each track will be awarded cash prizes. Entrants in the NFC Forum Global Competition can also benefit from global media coverage, interest from industry leaders and venture capitalists, and the opportunity to share ideas and forge relationships with other leading developers from business and academia. „“Every year, the NFC Forum Global Competition attracts a rich and varied array of entries that exploit the ease and power of NFC technology in new and exciting ways,““ said Koichi Tagawa, chairman of the NFC Forum. „“We at the NFC Forum are delighted to provide this annual showcase for the world’s most creative and useful NFC solutions.““ For more information go to www.nfc-forum.org/events/2010_competition