SIMalliance, the global association of SIM card manufacturers, announced the annualised sales figures for the SIM industry for 2009. The SIM card industry has weathered the financial storm comparatively well, showing a 2009 growth rate of 10 percent. Worldwide, the industry shipped 3.4-billion units last year, of which 3.1-billion (90 percent) came from SIMalliance member firms. India was the area of fastest growth with 65 percent of growth due to mobile penetration advancing year-on-year. Average SIM memory grew by 8 percent mainly due to growth in Latin America, China and India. 3G migration rose by two percentage points to 20 percent of cards.