These transparent cards by Axalto, featuring debit and e-purse application, illustrate the strategy of Fortis Belgium to implement a clear, simple way of communication with the young population. “Axalto’s innovative card proved to be just the right tool that could best show the need for transparency towards targeted young people” commented Michel Gulikers, Director Electronic Banking Operations. “It fitted our communication expectations to the point that we decided to exploit the qualities of the card as the key concept of our advertising campaign. The scheme is already a success and the card is very demanded in our bank agencies”. “Fortis Belgium belongs to the forward-thinking banks that see in microprocessor cards more than technology and applications, rather the ideal channel for brand new communication and the accurate tool for precise segmentation of their customers” said Jean-Claude Perrin, Head of Banking & Loyalty Market Segments at Axalto. “As banks are looking to renew their image, Axalto’s expertise in differentiated products is a valuable asset. We are keen on actively contributing to the implementation of their innovative smart card strategy”. esaby@axalto.com www.axalto.com