The FullMultimedia cards, which embody the latest innovations of the SIM card industry, offer large memory capacity, which means that CMCC can deploy applications transparently and with greater ease. The applications include the specially designed CMCC multimedia phonebook and a host of dedicated applications, such as e-books, a local information search engine, a Chinese/English translator and preloaded content to provide the ultimate package of services to China Mobile subscribers. Through this enhanced experience for consumers, China Mobile demonstrates its leadership as the largest operator of the worldwide Telecom market, together with its strong sense of innovation in bringing new, rich services to the market. With Gemalto’s FullMultimedia cards, China Mobile deploys a powerful enabler that reinforces its already strong positioning in the global mobile eco-system. In a second phase, CMCC has selected the smart card web server technology as the basis of its mobile service deployment. The Smart Card Web server, impressively housed inside the SIM, makes the most of the handset browser to deploy rich content and applications with no need to customize the handset. remi.calvet@gemalto.com www.gemalto.com