Offered by Singapore Telecommunications Limited (SingTel), CitySim is Singapore’s first visitor-oriented prepaid mobile phone service, offering location-based information about the island. This service is powered by Gemplus‘ GemConnect On-line technology and operated by Landmat. The service offers visitors to Singapore tourist information linked automatically to their location, via their mobile phone and prepaid SIM card, which they can purchase on arrival. Information available at their fingertips includes locations of restaurants, banks, nightlife attractions – a personalised „“tour guide““ on a phone. The service also features a chat service that allows visitors to find, chat and share their experiences with other CitySim users in Singapore. Users of the service requesting location-based information are guided by menus, which then retrieve the requested information via a SIM-based browser from a central server. GemConnect On-line is proven to ease the deployment of SMS services by simplifying user access. Based on Dynamic SIM Toolkit, the menus represent a user-friendly interface, which can be easily updated depending on changes in the service and the needs of the individual. Said Mr. Bruno Basquin, Marketing Manager, Gemplus, „“This service provides visiting tourists with a very compelling content. Plus, it is very easy for them – all they need to do is plug the CitySim in their handset and they can use the service immediately.““ The CitySim cards are available for purchase at all hello! shops and SingTel’s authorised dealers for S$20. janet.loh-tk@gemplus.com www.gemplus.com www.landmat.com