Fifty-eight cinemas across the UK will offer Vue gift cards, which are useable towards the purchase of cinema tickets, refreshments or any other goods on sale at Vue cinemas. Vue will offer a range of exciting limited edition cards to support the launch of new film releases, including „“Harry Potter and the Order of the Phoenix““, „“Shrek 3″“, „“Transformers““, „“Evan Almighty““ and „“The Simpson’s Movie““, as well as standard gift cards. First Data is managing the end-to-end gift card service, including processing and card procurement services to enable delivery of the new gift card programme. First Data’s prepaid technology is fully integrated into Vue point of sale machines. Prepaid cards offer significant advantages over the paper vouchers they replace such as the ability to re-load and develop designs on the cards. Consumers can load the cards with any amount of credit from £5 to £250. The card can be redeemed again until the credit is used up. Once the card balance is zero, the card is re-loadable for continued use. „“The launch of a prepaid gift and spending card will deliver a compelling consumer proposition as well as significant efficiencies for Vue““ comments Claire Dudley-Hodson, prepaid sales director for First Data International in Europe. „“We are very pleased to apply our global expertise and experience in delivering gift card programmes to support this exciting business expansion.““ Vue is entering the prepaid card market with ambitious plans. „“Vue is committed to providing our customers with state-of-the-art services and facilities.““ said Toni Younger, Vue Marketing Manager. „“The Vue gift card will enhance our innovative brand, creating a number of opportunities for card-based promotions, and offers a new level of versatility for our customers, who are the focus of our business. First Data has strong expertise in the prepaid market and is the ideal partner to help Vue secure the benefits of prepaid and gift card technology.““ www.firstdata.com www.myvue.com