Gemalto’s digital security technology enables Colsubsidio to integrate all of their services and those of their partners on to one single card. The Multi Service Membership Card affords users a more enjoyable experience, where they can “wave” their way onto public transportation, access participating venues, and securely pay for goods and services, with a convenient, all-in-one solution. Gemalto has been a major provider of cards and personalization services since the beginning of EMV migration in Latin America, with a strongly differentiated offer in Colombia, featuring value added applications. Gemalto also delivers technical expertise and world-class migration guidance from its regional facilities. www.gemalto.com