Using a faster and more powerful communication channel based on USIM and OTA technology for 3G, Gemplus was able to download a data applet over 3 HK’s live network onto a 3G video mobile phone at a speed of 384 kbit/s. This represents a significant improvement over SMS bearer technology which is currently used for SIM OTA in 2G. Download capability at this speed means that mobile operators will be able to maximize the potential of large USIM cards sized 128kb and above, offering faster and more reliable card administration, such as profile management and applet downloading, dynamic memory management, service deployment and post- personalization. End users will be able to access the services and content they want, and update and delete them as and when required. Operators will also be able to manage the „“operator menu““ remotely, in order to ease service set-up and recovery. With 3 Hong Kong set to be one of the first operators benefiting from this, Ms. Agnes Nardi, Managing Director of 3 Hong Kong, said, „“What this means for us is the ability to download larger applications with speed directly onto the USIM. This is useful for applications such as preferred roaming list update and handset tracking, which can be performed with no service disruption to the end-user. We have implemented this technology in a pilot phase and it is now ready for full deployment.““ janestrachey@gemplus.com www.gemplus.com