Report author Howard Wilcox noted: „“Merchants in North America and Western Europe are just starting to realise the potential of a mobile web presence as a fourth channel to market. Retailers should be evaluating the benefits of the mobile web, and be mindful of the success of regular ecommerce sites in generating sales. They need to move quickly to exploit the opportunity presented, and ensure that they maintain ease of use for their customers who are already familiar with web shopping from their PCs.““ Highlights from the report include: • Global annual gross transaction value will grow over 5 times by 2013 • The ticketing segment will be driven by consumer usage on rail, air and bus networks as well as sports and entertainment events. This will represent over 40% of the global transaction value by 2013 • The top 2 regions (Far East and W. Europe) will represent over 60% of the 300 billion Dollar p.a. global mobile payment gross transaction value by 2013 for digital and physical goods Western Europe is currently dominated by digital goods and services sold via SMS, whereas the Far East & China region (specifically Japan) is already well established in physical goods sales over the mobile web, and has been for a number of years. Juniper Research interviewed 37 senior executives across a wide range of vendors and operators. john.levett@juniperresearch.com www.juniperresearch.com