Schlumberger Smart Cards & Terminals has leveraged its worldwide experience in creating innovative applications for some 250 operators to develop an advanced generation product range — the VIEWS solution. VIEWS enables operators and third party developers to react quickly to customer demands for enhanced (U)SIM applications. The tool gives operators‘ marketing and technical personnel a clear and simple view of the content of the (U)SIM card, the ability to rapidly add and remove applications, create new, differentiating Java applets, and accelerate time-to-market to boost average revenue per user. „“The (U)SIM card is the ideal platform for deploying applications to deliver a broader range of services and features to customers more efficiently and cost effectively,““ said Philippe Vrignaud, mobile communications marketing manager at Schlumberger Smart Cards & Terminals. „“It has proven over and over to be essential to increasing revenue per user and reducing churn. The clear and easy-to-use structure of the VIEWS solution will be invaluable to operators looking to reduce time-to-market for new applications and tailor their services to meet the specific requirements of different customers.““ RVenturi@montrouge.sema.slb.com www.slb.com