Implementer membership is targeted at companies directly implementing NFC solutions in the field worldwide. It complements existing NFC Forum membership levels that are primarily targeted at technical specification development. As more commercial NFC applications are developed and deployed, Implementer membership provides a platform for companies that work with NFC on a daily basis. The Implementer level entitles members to an array of benefits, including participation in NFC Forum marketing events and Plugfests, access to member resources, discounts, and input to Forum marketing efforts. Implementer membership is the most affordable level of NFC Forum membership available for-profit companies. „“No one knows more about customer needs and best practices than the companies that deliver NFC solutions around the world every day,““ said Koichi Tagawa, chairman of the NFC Forum. „“The Implementer level brings NFC Forum membership within reach of these organizations, and as we work together to build the future of NFC, their knowledge and expertise should prove to be very valuable.““ www.nfc-forum.org