Report author Howard Wilcox said: „“NFC will achieve traction initially in developed countries and regions, with Japan already leading the way with FeliCa-enabled phones. North America, Western Europe and countries such as Korea, Singapore and Australia are likely to see service take-up.““ Highlights from the report include: • Global annual gross transaction value will grow over 5 times between 2011 and 2013 • 2009 will see limited numbers of NFC devices shipped (except in the Far East & China region) but the market will begin to ramp up from 2010 onwards and by 2013 20%, or 1 in 5 phones shipped, will possess NFC capability. • The top 3 regions (Far East & China, North America and W. Europe) will represent nearly 90% of the 75bn Dollar p.a. market (by gross transaction value) by 2013. However, Howard Wilcox cautioned: “Whilst trial results so far have been encouraging, the industry as a whole will need to convince both consumers and merchants of the merits of yet another payment mechanism on top of cash, cheques, credit and debit cards, and to allay understandable (even if unfounded) fears and scepticism about the security of The Mobile Wallet.” The report provides six year regional forecasts of NFC mobile payments for physical goods, providing data on device shipments, subscriber take-up, transaction sizes and volumes as well as detailed case studies from companies pioneering in this market. john.levett@juniperresearch.com www.juniperresearch.com