To meet United Overseas Bank Malaysia Bhd (UOB Malaysia) card members’ sophisticated needs, ORGA presented the first credit card of Malaysia with lenticular technology. Lenticular images are digital files that have been specially prepared and then printed onto a lens material. The card is made up of lenticules. Images viewed through the lenticules appear to move, creating animation and depth. The UOB VOX Visa Card is a secure smart card and is equipped with the contactless VISA Wave functionality. „“The UOB VOX Visa card is one of the first EMV smart cards based on the smart card operating system JCOP 30 to embrace the Visa Wave technology““, says Fiona Tan-Charlton, Head of the Banking Business Unit at ORGA Singapore. „“Visa Wave is a milestone in the field of contactless payment that enables a fast, safe and convenient way to pay.““ Derrived from „“vox populi““, a Latin term meaning „“voice of the people““, the UOB VOX Visa Card stands for popular sentiment where the voice or opinion of people is expressed. „“Attractive card design is an important marketing instrument for banks in the Asian region. European banks are increasingly picking up on this trend. This is exactly where the card body solutions from ORGA come in,““ says Silvio Stockmann, Head of the Business Unit Banking at ORGA. www.uob.com.my www.orga.com