These forecasts and key market trends are part of the 2010 edition of the firm’s annual overview of the whole RFID market. Practice director Michael Liard sums up the “big picture” as generally optimistic despite last year’s economic woes, and growing more so. “In response to the weakened economy, most RFID and RTLS value chain participants reported reductions to marketing expenditure, staff, and on-hand inventory levels beginning in late 2008 and continuing throughout 2009.” As the end of 2009 approached, however, ABI Research’s conversations with vendors and solutions providers grew more positive – the market was growing, orders were being placed and user interest was picking up across industries. “Overall 2009 continued the forward momentum for both RFID solution providers and the user community,” says Liard. “That trend continues in 2010.” The latest research indicates CAGRs of between 21.7 per cent and 28.8 per cent for the five primary applications over the period 2010-2014. Emblematic of the industry’s generally cheerful outlook is Wal-Mart’s recent multi-billion unit passive UHF RFID apparel tag and 15,000+ handheld reader RFP order and its expected US rollout, which some observers believe has sparked renewed interest in RFID for item-level tracking. www.abiresearch.com