The SDA will work with NFC Forum Special Interest Groups to educate and promote adoption of NFC in conjunction with smartSD memory cards to target vertical markets including consumer electronics, mobile payment, retail, transport and health care. Some of the joint activities under consideration include workshops for target vertical markets, white papers, case studies, consumer research, webcasts, and hosted events or trade shows that demonstrate the business and consumer benefits of using NFC and smartSD memory cards together.
„The NFC Forum is committed to making NFC accessible to more consumers and providing them with greater freedom of choice,“ said Koichi Tagawa, NFC Forum Chairman. „This collaboration furthers these goals, enabling us to join together with the SDA to inform and inspire businesses to develop and deliver new and exciting products and services for consumers worldwide.“
„The NFC Forum has created a powerful and intuitive communication method, and when we leverage the high consumer awareness, value and use of SD memory cards, more businesses and consumers will reap the benefits,“ said Brian Kumagai, president of the SD Association. „Together NFC and SD will add ease and convenience to the daily lives of people everywhere and provide new business opportunities to content and service providers.“
