To obtain a card, all movie-goers need to do is open an account with Europlex. The movie card grants access to the account to which all purchases are debited. Several card owners can share the same account, so that for instance each member of a family can receive his or her own cinema card while only opening one account. Its most innovative use is for the online purchase of show tickets. The customer reserves tickets via the Internet by providing the unique ID code printed on the card and then picks up the tickets when he/she arrives at the cinema either at one of the interactive terminals or at the cash desks. The system previously used by Europlex consisted of smart cards with a memory chip. These cards were more fragile and also more problematic in case of loss in comparison to Sokymat’s ISO card, as the card contained all the customer information. The new system avoids this problem by storing the account data centrally. Other major advantages for the movie card user are the faster reading speed and improved reliability that Sokymat’s contactless card offer. The ISO card, with its integrated radio frequency identification (RFID) chip, is manufactured at Sokymat’s ISO 9001-2000 certified facilities using state-of-the-art technologies. These include fully-automated card manufacturing processes and Sokymat’s patented direct bonding technology, which allow the copper coil of the RFID antenna to be directly soldered onto the pads of the silicon chip, guaranteeing optimum quality. Sokymat’s movie cards are printed with a high quality surface for excellent graphic personalization results. mc.vienet@sokymat.com www.sokymat.com