The full-service solution includes online purchase and web plug-in, contactless card production, image verification, secure personalization and printing, as well as delivery to the cardholder. All issuance services are performed in Gemalto’s personalization center in Sweden, to ensure commuters receive their card by mail within a few days. Serverside, part of the Gemalto Group, provided an intuitive software interface that enables users to easily upload a personal photo on SL’s website or select a visual from their gallery and then securely order their card online. Commuters can enjoy the convenience of ordering their card from home whenever they want, which means greater comfort and considerable time saving. The new picture card service has had huge success, with a high adoption rate of close to 50 percent for online buyers, just one month after launch in February 2011. “Offering our commuters a travel card that is unique to them is an innovative way to provide a more personal level of service,” said Lisa Svensson, Contract Manager Card Processing, SL. “Gemalto has been providing SL with contactless travel cards and personalization services for three years and they continue to be our preferred partner for our latest innovation. Gemalto was able to set up the entire project in less than three months, which was critical in helping us to meet our stringent launch timescale.” “Gemalto is bringing a broader set of value-add with new services that expand SL’s card-marketing efforts,” added Philippe Cambriel, Executive Vice-President, Gemalto. “AllAboutMe gets consumers bonded to their card and in the transport domain, it will be a powerful feature to accelerate the phase-out of paper tickets.” www.gemalto.com