Consumers‘ trust is key to the adoption and success of future digital services in industries such as communications, commerce, healthcare, and administration. Erosion of privacy and crime can seriously hamper the worldwide economic growth. According to a recent Unisys Security Index survey, identity theft and bank cards fraud are the top two concerns in a consumer’s digital life. These trust issues even surpass other fears outside the digital life such as national security and epidemics. This joint initiative aims to help consumers overcome the fear of identity fraud and data breaches that have dampened trust in digital services. ‚Trust in Digital Life‘ takes a multi-disciplinary approach – involving users, markets, legal and societal aspects, and technology – that will accelerate research and development of trustworthy technologies and products. „“It is essential to safeguard the European social ‚acquis‘ in a future world where many human and business activities are critically dependent on complex technology infrastructures and digital services,““ says Mario Campolargo, director Emerging Technologies & Infrastructures at the European Commission. „“Industry, government and users must work together to promote trust and prevent malicious intent and crime.““ In the spirit of open innovation, the founding members welcome a broad membership. The initiative invites other partners that share the vision of Trust in Digital Life. Success lies in taking a collaborative approach, between the participants in the initiative and with broader industry and governments. The group will coordinate with other European initiatives in this field. www.trustindigitallife.eu